6TH DECEMBER 2013
Digital Marketing for Luxury Brands
If you were asked to describe the average luxury consumers ten or fifteen years ago, there is a distinct possibility that that person would be a Western fifty-something with decades of wealth and traditional taste dictating their spending habits and high-end buying power. Fast forward to today, and that same luxury consumer is more likely to be based in Asia, and not a day over 35. The changing face of both high-end consumers and the market as a whole has presented brands and businesses with the challenge of keeping up to date with demand, styles and tastes in this new global luxury arena.
3RD DECEMBER 2013
The market for luxury goods worldwide is no longer confined to the wealthy and mobile populations of The US and Europe, as the Asia-Pacific registers expanding budgets for, and purchasing of, high-end products and services year after year. Luxury market leaders America, France and The UK are facing growing rivalry from the well researched BRIC regions - Brazil, Russia, India and China, as disposable income and investments increase across emerging markets further East.
21ST NOVEMBER 2013
Matter Of Form launches The London Medi-Spa's interactive website
Matter Of Form (MOF) the London-based digital agency selected to build and develop The London Medi-Spa’s online platform, have just launched the companies’ new interactive website. Showcasing not only the clinic’s treatment options and history, the site uses outsourced photography and custom illustrations hand-drawn by the MOF design team, to put LMS ahead of the curve both medically and creatively.
15TH NOVEMBER 2013
The Right Time for Digital
A timeless masterpiece, a precious gift. Luxury watches and fine jewellery pieces represent iconic treasures by combining unique materials with traditional elegance. The beauty of luxury watches and jewellery is crafted to create a feeling of desire amongst consumers of luxury goods. The market for luxury watches and fine jewellery is currently estimated to account for 20% of the sales in the global luxury market. The business of luxury goods is constantly changing in relation to the vagaries of style trends and fluctuating financial markets. Recent developments have shown that an additional component is evidently influencing the consumption of luxury goods, digital marketing. Built upon the ideology of traditional craftsmanship and classic elegance, watch and jewellery brands have been reluctant to explore the potential online retail and information channels may have on consumer affiliation and consumption.
7TH NOVEMBER 2013
McDonalds to 3D print Happy Meal toys
Global fast food giant McDonalds is in the research stages of employing 3D printing technologies to create their popular Happy Meals toys, allowing the company to produce and reproduce new and discontinued figurines and toys in-store to comply with demand.
22ND OCTOBER 2013
Has Hashtagging Overtaken Tweeting?
When Twitter launched in 2006, no-one could have predicted the internet storm that has been caused by the now all-too common 'hashtagging' feature over the last few years.
18TH OCTOBER 2013
Valuing and Mobilising Fanatic Engagement in Sport
Fans are what make sport; their passion, loyalty and enthusiasm has turned what was once a hobby into a $120 billion global industry, leading sports franchises to reassess the way they engage fans and how they value that relationship. These organisations have responded by rebuilding their engagement model so that digital services are at the centre, allowing for round-the-clock connection with fans, boosting their franchise and outputs even more.
9TH OCTOBER 2013
Gearing up for Electric Bikes
Far from a simple mode of transportation, electric bikes represent an eco-friendly lifestyle and culture. Previously aimed at commuters who need that extra bit of help riding up elevated landscapes, electric bike brands are looking to engage a younger and more active crowd. Recently reaching the 200 million sales mark in China, electric bike popularity has skyrocketed in Germany as well as the Netherlands. Coming 2014, Boris Johnson is looking to make London the world’s most bike-friendly city; investing into a substantial number of electric bikes he plans to revolutionise traditional commuting behaviour attracting curious individuals to pursue eco-friendly motor driven bicycles.
24TH SEPTEMBER 2013
The Effects of Social Media Hacking
In late August 2013, the New York Times website was hacked for a second time that month, and was forced offline as its IT team scrambled to contain an attack it blamed on a shadowy group linked to the Syrian government.
12TH SEPTEMBER 2013
Outsourcing vs Crowdsourcing
In 2001, following 3 years of scrambling for online revenue to put their accounts back in the black, Borders Group Inc. relinquished control of their e-Commerce book, CD and DVD sales to digital marketplace giant Amazon, in a bid to increase both online revenue and profile for the company.
14TH JULY 2013
Mobile Devices and Customer Experience
The increasing prevalence of mobile devices means that brands need to adapt in order to continue to provide great customer experience.
26TH JUNE 2013
From Ankara with love
What's happening right now in Turkey has never occurred before in recent history. We are resisting a fascist prime minister and brutal police violence peacefully. We don't have any guns, 1% of us are throwing stones at fully armed police forces and the other 99% are trying to stop them doing it.
11TH JUNE 2013
MOF - An award-winning digital agency
When it comes to designing and building websites across a variety of platforms, our strengths lie in our unfailing creativity and attention to detail within every department of our Shoreditch based office. This talent has led us, as a fully integrated digital agency, to pick up industry accolades and awards internationally.
24TH MAY 2013
Are Google's 'Panda' updates actually good for digital marketing?
Even people with little or no interest in technology seem to have heard about 'Panda'. No, I don't mean the cute and cuddly bamboo-chewing black and white animal, but rather the seemingly endless updates that pesky search engine Google has been making to its algorithms over the last couple of years.
9TH MAY 2013
MOF launches TwoSocks - socks with genuine character
Are socks for you simply something you wear to keep your feet warm and protect them from your shoes? Or are they something more, an expression of how you’re feeling, a quiet statement of colourful rebellion, lurking under your sober suit, or perhaps even a more overt fashion statement?
21ST APRIL 2013
"The Rebel Entrepreneur": MOF at Google Campus
Its easy to forget what great opportunities are in your area when you surround yourself with the day-to-day life of working. Thankfully Jonathan Moules, Enterprise editor at the Financial Times, was on hand at Google Campus to remind us of all the resources that are at our disposal in Shoreditch, and what we need to do to exploit them.
15TH APRIL 2013
Luxury brands net an ecommerce boost
Luxury spending online has undeniably increased over the last few years, with American designer Tory Burch noting a massive ninety percent increased in E-commerce sales between 2010 and 2011. Ralph Lauren Media LLC, who jumped on the sales opportunity that the internet offered as early as 2000 - before many of its closest competitors - recorded a twenty-three percent increase over the same period.
26TH MARCH 2013
The future is 3D printing
The first documented experiment with 3D printing took place as far back as 1960 - over a decade before emailing burst onto the technology scene. Both creations have had a huge impact on the creative and scientific spheres across history, yet most of the world are only learning about 3D printing now, in 2013. So why the big wait..?
17TH MARCH 2013
Welcome to Tech City
In November 2010 David Cameron vowed to highlight the tech cluster around Old Street, London and set up the Tech City Investment Organisation, backed by his Conservative Government. 'Tech City' - the area around Old Street roundabout - is Europe's fastest growing cluster of technological and digital businesses, and is home to over 1000 related organisations.