Interactions That Create Value
The moments in which brands & people come together change business

BRAND CONSULTANCY, CREATIVE COMMS, WEB & MOBILE APPS, SEO & PPC

RECENT NEWS
12TH NOVEMBER 2014
Matter of Form partners with Fluency for ‘Get Digital’ programme
It is estimated that 27% of all job growth in London comes from the tech/digital sector, so this is a huge growth area with lots of opportunities. However industry insiders witness a skills gap, as discussed with Adobe’s CMO.org by our CEO Anant Sharma.
5TH NOVEMBER 2014
10 years of 'The Apprentice': is it time for a change?
It's been 10 years since 'The Apprentice' made its way in many of Britain's living rooms and in an effort to keep up with the times, the producers decided to bring the hit TV show in the new millennium.
5TH NOVEMBER 2014
Innocent by name and by nature
The customer is always right. Quite so in the case of Innocent Drinks, whose smoothie enthusiasts at a music festival in London decided on the three founders faith.
29TH OCTOBER 2014
The event that started the media revolution
In the late nineties Wilmot Reed Hastings Junior returned the movie 'Apollo 13' to his local video rental store and was handed a whopping $40 fine for its late arrival.
29TH OCTOBER 2014
Measurefest 2014
The team from Matter Of Form was happy to take part to the leading event dedicated to analytics, conversion rate optimisation and business intelligence: Measurefest.
1ST OCTOBER 2014
Hello Ello
For those exhausted of Facebook's countless privacy policy changes, data protection debates and countless sponsored ads and stories featuring in their newsfeed, welcome the new ad-free social media platform Ello.
1ST OCTOBER 2014
The eviction that incited a global property boom
When faced with an eviction by her landlord, a woman resorted to educating the masses about property speculation, by way of a board game.
24TH SEPTEMBER 2014
Impactful Interaction #5: The race that improved surgery
Who would have thought that a sport as speedy and speculative as Formula One, could have a monumental impact on the procedures stabilising the success of intensive care?
24TH SEPTEMBER 2014
Safe and Shapely. Changes in the grocery shopping behaviour.
When it comes to food, the human mind behaves ancestrally, with tangibility being a main factor in decision-making. On the recurrence of when tomatoes were first proven safe to eat, Matter Of Form looks at how consumer purchasing behaviour is being changed by the increasingly popular online grocery market.
17TH SEPTEMBER 2014
Observations on the London Design Festival 2014
'Lose Yourself in Design', is this year's London Design Festival slogan. Within these 9 days, exploring the streets of London, uncovering the unknown and celebrating Design for the 12th year in a row is the 'cool thing to do'. Grab an LDF Guide, charge your SLR and set off to discover your experience of design.
17TH SEPTEMBER 2014
How crossed wires helped to create Service Design
You may know that "Service Design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers"; but do you know how one of the fields first insights and improvements came about?
10TH SEPTEMBER 2014
Refuting chocolate covered cliches
It's undeniable that chocolate advertising is primarily targeted at women; who are often depicted as moody creatures that devour it as part of a secret, ritualistic, pseudo-orgasmic experience known only amongst those with female gender bits.
10TH SEPTEMBER 2014
How the police once inspired high-end fashion
Inspiration often comes from the oddest interactions. In honor of London Fashion Week, here's how a police investigation led to one of Christian Louboutin's most iconic shoe designs.
9TH SEPTEMBER 2014
Bum Deal: Is this the bottom for Apple?
It seems that Apple are unhappy with the amount of PR hype and conversation around their 9th September keynote, where it is suspected that they will unveil another OS, a couple more iPhones, a new iPad and a smartwatch.
3RD SEPTEMBER 2014
Dating isn't data
With the help of Matter Of Form, Tickr is changing the way people meet and interact online, providing an experience that's the next best thing to meeting in person.
3RD SEPTEMBER 2014
How Taoist philosophers inspired the quest to outer space
The belief that interaction between opposing entities would form a force greater than the sum of it's parts led to gunpowder, the invention of the firework and spaceflight.
29TH AUGUST 2014
Striking the balance between brand and keywords
Keywords are often the first thing people associate with SEO. However, we think there's a lot more to SEO than simple keywords.
29TH AUGUST 2014
The Interaction Behind Newton's Laws of Physics
On January 24th, 1684, Edmund Halley (of Halley's Comet fame), Robert Hooke and Sir Christopher Wren (the architect, amongst many other talents) met for refreshments after one of the Royal Society's weekly meetings.
13TH AUGUST 2014
Stories behind a click
Four hundred and twenty seven: that's the average amount of clicks a person performs on average every day, according to Prof. Fernian at Cornell University. To the unaware user, these gestures may seem effortless, but in reality each one is the result of careful planning and build.
6TH JULY 2014
Agile principles for the workplace
Pioneering companies like Google have shown the world that efficient processes and harmonious teamwork can have a significant impact on the bottom line. However, many companies have not followed in their footsteps.
14TH MARCH 2014
5 minutes on.. East London's Hidden Treasures
Over the last few weeks we've been talking to fellow agencies and creatives in our area in Shoreditch, to find out what makes us all tick, which technology and apps we can't live without, why we love where we work and which places are our favourite hidden treasures. This week we asked: What is your favourite hidden treasure in East London?
3RD MARCH 2014
5 minutes on.. Our 2014 Skills
Over the last few weeks we've been talking to fellow agencies and creatives in our area in Shoreditch, to find out what makes us all tick, which technology and apps we can't live without, why we love where we work and which places are our favourite hidden treasures. This week we asked: What skill do you hope to master in 2014
1ST MARCH 2014
Facebook buys Whatsapp for £11billion
Last year, it was reported that Google had made a failed bid to acquire the instant message service Whatsapp. This week, Facebook successfully brokered a deal that saw them gain the contacts and information belonging to 450million users worldwide.
26TH FEBRUARY 2014
Mozilla develops £15 smartphone
Mozilla, the free software community from the US behind the popular web browser Firefox and Firefox OS, have announced plans to develop and market a smartphone targeted specifically at emerging markets.
24TH FEBRUARY 2014
5 minutes on.. Why Shoreditch?
Over the last few weeks we've been talking to fellow agencies and creatives in our area in Shoreditch, to find out what makes us all tick, which technology and apps we can't live without, why we love where we work and which places are our favourite hidden treasures. This week we asked: What makes Shoreditch such a playground for digital innovation?
20TH FEBRUARY 2014
The Changing Face of Tablets
Once the go-to device for those who needed something more powerful than a smartphone, but more portable than a laptop, tablets have seen a drop in favour in the last year as other devices become leaner, faster and more customisable than this 'third category' piece of kit.
18TH FEBRUARY 2014
5 minutes on.. Tech we can't live without
Over the last few weeks we've been talking to fellow agencies and creatives in our area in Shoreditch, to find out what makes us all tick, which technology and apps we can't live without, why we love where we work and which places are our favourite hidden treasures. This week we asked: What piece of software or technology can you not live without? How has it changed the way you work?
10TH FEBRUARY 2014
5 minutes on.. Tech Predictions for 2014
Over the last few weeks we've been talking to fellow agencies and creatives in our area in Shoreditch, to find out what makes us all tick, which technology and apps we can't live without, why we love where we work and which places are our favourite hidden treasures.
3RD FEBRUARY 2014
5 minutes on.. How and why we got into Digital
Over the last few weeks we've been talking to fellow agencies and creatives in our area in Shoreditch, to find out what makes us all tick, which technology and apps we can't live without, why we love where we work and which places are our favourite hidden treasures.
30TH JANUARY 2014
Developers of in-app purchases face April deadline - or fines
Developers behind smartphone and tablet apps that offer and encourage in-game purchases in order to access hidden content, levels, accessories or tools, have come under fire in the last six months from the Office of Fair Trading (OFT) in the UK, and the Federal Trade Commission (FTC) in the US in a bid to crack down on the amount of revenue accumulated by children making in-app purchases without their parents' knowledge or consent.
16TH JANUARY 2014
5 minutes with... Alexander Foster of Race Yourself
When it comes to developing apps and games for Google Glass, Google Inc.'s head-mounted computer set for release later this year, the possibilities are seemingly endless. One company who has let its imagination run wild - with positive results - is Race Yourself, the San Francisco based augmented reality games developer behind the game that could revolutionise the way we exercise.
14TH JANUARY 2014
Facebook vs Snapchat - Will Facebook get its prize?
What happens when the big older brother wants something from his younger cousin and he can't get it?
10TH JANUARY 2014
H&M to debut t-Commerce at the SuperBowl
Swedish fashion and home ware retailer H&M have teamed up with Delivery Agent, an ad-tech agency, determined to put t-Commerce on the map during this years SuperBowl in New Jersey.
8TH JANUARY 2014
Are eCommerce Apps out of Fashion?
With the rise of e-Commerce, and the world's biggest fashion and lifestyle names branching out into innovative, functional and time-saving ways enabling consumers to browse and purchase items via desktop, mobile and table, the retail sphere has seen a boom in fashion and accessories apps in the market, allowing customers to access products and services 24 hours a day, from anywhere in the world.
31ST DECEMBER 2013
'12 Days of Gifts' App Fails to Spread Cheer
This December 26th, as with every year since 2008, Apple Inc. launched its '12 Days of Gifts' app in Europe and Canada. One marked difference in 2013/14, however, was the app's availability in North America for the first time.
23RD DECEMBER 2013
Twitter Announce Retargetting Opportunities
Jack Dorsey's micro-blogging sensation Twitter.com announced plans at the start of December to introduce mobile retargeting capabilities to brands and marketers using their platform to engage and influence users, in a strategy it is calling 'Tailored Audiences'.
20TH DECEMBER 2013
Mobile Marketing for Small Businesses
Big businesses successfully employ mobile marketing strategies and campaigns effectively, using industry knowledge and dedicated budgets and webpages. Small businesses, however, often have the right intentions but the wrong tactics, and many fall far short of expectation on mobile devices.
17TH DECEMBER 2013
Google Inc. Buys Boston Dynamics
Many may consider Friday the 13th unlucky, but for California's Google and Boston Dynamics, the 13th December 2013 was a particularly good day, as the two tech firms announced a partnership that saw Google buy the major robotics company for an undisclosed sum.
13TH DECEMBER 2013
Google Update Increases Ad Visibility
Californian internet giant Google this week announced a change to their client Advertising strategy, allowing users and marketers to opt-in to pay only for online ads that are deemed 'Viewable' and guaranteed to be seen by website visitors and search engine users.
10TH DECEMBER 2013
Apple launches iBeacon for Shoppers
Apple's flagship 24 hour store on New York's Fifth Avenue is now home to 20 installed and in-use iBeacons, as Apple exhibits its latest technology offering in the bid for hyper-personalised shopping experiences. Unveiled on 6th December, iBeacon is a “micro-location awareness” tool allowing Apple to push in-store notifications to consumers' devices as they enter and navigate their retail spaces.
9TH DECEMBER 2013
MOF celebrate Petersham Group partnership
Fully integrated digital agency Matter Of Form, were approached by Richmond-based The Petersham Group, specialists in the sphere of luxury lifestyle and property, to build a creatively driven and successful partnership in order to form a cohesive brand style and message across all angles of the Petersham platform and web offerings.
6TH DECEMBER 2013
Long-tail Sales Strategy & Nelson Mandela
Shortly before 9pm local time on 05 December 2013, South African freedom fighter and post-apartheid President Nelson Mandela died at his home in Johannesburg. The international press both on and offline has been dedicated for the past 48 hours to commemorating the late Mr Mandela, and e-Commerce sales of books, DVDs and other media featuring or remembering the leader rose by over 800% in the 24 hours following his death.
6TH DECEMBER 2013
Digital Marketing for Luxury Brands
If you were asked to describe the average luxury consumers ten or fifteen years ago, there is a distinct possibility that that person would be a Western fifty-something with decades of wealth and traditional taste dictating their spending habits and high-end buying power. Fast forward to today, and that same luxury consumer is more likely to be based in Asia, and not a day over 35. The changing face of both high-end consumers and the market as a whole has presented brands and businesses with the challenge of keeping up to date with demand, styles and tastes in this new global luxury arena.
3RD DECEMBER 2013
Thought piece
The market for luxury goods worldwide is no longer confined to the wealthy and mobile populations of The US and Europe, as the Asia-Pacific registers expanding budgets for, and purchasing of, high-end products and services year after year. Luxury market leaders America, France and The UK are facing growing rivalry from the well researched BRIC regions - Brazil, Russia, India and China, as disposable income and investments increase across emerging markets further East.
21ST NOVEMBER 2013
Matter Of Form launches The London Medi-Spa's interactive website
Matter Of Form (MOF) the London-based digital agency selected to build and develop The London Medi-Spa's online platform, have just launched the companies' new interactive website. Showcasing not only the clinic's treatment options and history, the site uses outsourced photography and custom illustrations hand-drawn by the MOF design team, to put LMS ahead of the curve both medically and creatively.
15TH NOVEMBER 2013
The Right Time for Digital
A timeless masterpiece, a precious gift. Luxury watches and fine jewellery pieces represent iconic treasures by combining unique materials with traditional elegance. The beauty of luxury watches and jewellery is crafted to create a feeling of desire amongst consumers of luxury goods. The market for luxury watches and fine jewellery is currently estimated to account for 20% of the sales in the global luxury market. The business of luxury goods is constantly changing in relation to the vagaries of style trends and fluctuating financial markets. Recent developments have shown that an additional component is evidently influencing the consumption of luxury goods, digital marketing. Built upon the ideology of traditional craftsmanship and classic elegance, watch and jewellery brands have been reluctant to explore the potential online retail and information channels may have on consumer affiliation and consumption.
7TH NOVEMBER 2013
McDonalds to 3D print Happy Meal toys
Global fast food giant McDonalds is in the research stages of employing 3D printing technologies to create their popular Happy Meals toys, allowing the company to produce and reproduce new and discontinued figurines and toys in-store to comply with demand.
22ND OCTOBER 2013
Has Hashtagging Overtaken Tweeting?
When Twitter launched in 2006, no-one could have predicted the internet storm that has been caused by the now all-too common 'hashtagging' feature over the last few years.
18TH OCTOBER 2013
Valuing and Mobilising Fanatic Engagement in Sport
Fans are what make sport; their passion, loyalty and enthusiasm has turned what was once a hobby into a $120 billion global industry, leading sports franchises to reassess the way they engage fans and how they value that relationship. These organisations have responded by rebuilding their engagement model so that digital services are at the centre, allowing for round-the-clock connection with fans, boosting their franchise and outputs even more.
9TH OCTOBER 2013
Gearing up for Electric Bikes
Far from a simple mode of transportation, electric bikes represent an eco-friendly lifestyle and culture. Previously aimed at commuters who need that extra bit of help riding up elevated landscapes, electric bike brands are looking to engage a younger and more active crowd. Recently reaching the 200 million sales mark in China, electric bike popularity has skyrocketed in Germany as well as the Netherlands. Coming 2014, Boris Johnson is looking to make London the world's most bike-friendly city; investing into a substantial number of electric bikes he plans to revolutionise traditional commuting behaviour attracting curious individuals to pursue eco-friendly motor driven bicycles.
24TH SEPTEMBER 2013
The Effects of Social Media Hacking
In late August 2013, the New York Times website was hacked for a second time that month, and was forced offline as its IT team scrambled to contain an attack it blamed on a shadowy group linked to the Syrian government.
12TH SEPTEMBER 2013
Outsourcing vs Crowdsourcing
In 2001, following 3 years of scrambling for online revenue to put their accounts back in the black, Borders Group Inc. relinquished control of their e-Commerce book, CD and DVD sales to digital marketplace giant Amazon, in a bid to increase both online revenue and profile for the company.
14TH JULY 2013
Mobile Devices and Customer Experience
The increasing prevalence of mobile devices means that brands need to adapt in order to continue to provide great customer experience.
26TH JUNE 2013
From Ankara with love
What's happening right now in Turkey has never occurred before in recent history. We are resisting a fascist prime minister and brutal police violence peacefully. We don't have any guns, 1% of us are throwing stones at fully armed police forces and the other 99% are trying to stop them doing it.
11TH JUNE 2013
MOF - An award-winning digital agency
When it comes to designing and building websites across a variety of platforms, our strengths lie in our unfailing creativity and attention to detail within every department of our Shoreditch based office. This talent has led us, as a fully integrated digital agency, to pick up industry accolades and awards internationally.
24TH MAY 2013
Are Google's 'Panda' updates actually good for digital marketing?
Even people with little or no interest in technology seem to have heard about 'Panda'. No, I don't mean the cute and cuddly bamboo-chewing black and white animal, but rather the seemingly endless updates that pesky search engine Google has been making to its algorithms over the last couple of years.
9TH MAY 2013
MOF launches TwoSocks - socks with genuine character
Are socks for you simply something you wear to keep your feet warm and protect them from your shoes? Or are they something more, an expression of how you're feeling, a quiet statement of colourful rebellion, lurking under your sober suit, or perhaps even a more overt fashion statement?
21ST APRIL 2013
"The Rebel Entrepreneur": MOF at Google Campus
Its easy to forget what great opportunities are in your area when you surround yourself with the day-to-day life of working. Thankfully Jonathan Moules, Enterprise editor at the Financial Times, was on hand at Google Campus to remind us of all the resources that are at our disposal in Shoreditch, and what we need to do to exploit them.
15TH APRIL 2013
Luxury brands net an ecommerce boost
Luxury spending online has undeniably increased over the last few years, with American designer Tory Burch noting a massive ninety percent increased in E-commerce sales between 2010 and 2011. Ralph Lauren Media LLC, who jumped on the sales opportunity that the internet offered as early as 2000 - before many of its closest competitors - recorded a twenty-three percent increase over the same period.
26TH MARCH 2013
The future is 3D printing
The first documented experiment with 3D printing took place as far back as 1960 - over a decade before emailing burst onto the technology scene. Both creations have had a huge impact on the creative and scientific spheres across history, yet most of the world are only learning about 3D printing now, in 2013. So why the big wait..?
17TH MARCH 2013
Welcome to Tech City
In November 2010 David Cameron vowed to highlight the tech cluster around Old Street, London and set up the Tech City Investment Organisation, backed by his Conservative Government. 'Tech City' - the area around Old Street roundabout - is Europe's fastest growing cluster of technological and digital businesses, and is home to over 1000 related organisations.