Aman approached MOF to revitalise their digital properties. We launched 27 centrally managed websites in phase 1 of a global redevelopment programme.
About The Project
Aman is the most prestigious resorts and residences brand in the world, built on a unique approach to hospitality and service; seamlessly combining uncompromising discretion with exclusive cultural insight and authenticity.
In 2014 Aman partnered with MOF to develop their digital service offering – a complex ask considering the size of their portfolio, organisational structure, business processes, and incredible premium service proposition.
After a short discovery period of research and requirements gathering MOF developed a strategic platform entitled ‘the destination is in the detail’, coupled with a meticulous digital Service Design, UX and content strategy that brought to life the fascinating nuances of the brand; highlighting its extraordinary approach to hospitality – as well as the beauty, culture and heritage of each resort’s local surroundings.