The challenge

Radley originally briefed MOF to develop a portal that would enable centralised management of their brand assets, lookbooks and HR resources. But after an analysis of the workflows between stakeholder groups within the organisation, we realised there was a much bigger opportunity to build efficiency within the organisation.

The resolve

MOF embarked on significant change programme within the organisation, working hard to identify all points of inefficiency within business communication and workflow. Our product was a fully bespoke b2b commerce platform, that enabled the brands’ entire retail network to order stock with the ease typically afforded to a consumer – taking into account additional complexities such as buyer specific shipping dates and credit limits. Retailers could even print beautiful look books on the fly.

We focussed on the finest details of the brands’ process, building swatch and pattern management modules, a global HR portal, order generation, dynamic print catalogue preparation, and a brand asset resource area covering Radley, Radley Man, Tula and HiDesign.

The relationship

After implementation, the platform saw an ROI within 6 months – a huge achievement given the scale of the undertaking. Harrods, Selfridges and the House of Fraser were the first to switch their entire buying team to the platform. Our counterparts within Radley received numerous awards for the initiative. MOF continue to support and develop the platform, most recently to bring the design in line with an organisational rebrand.

“It was a huge risk buying into MOF’s suggested approach – a far bigger initiative than we had originally bargained for. But their insight and flawless execution delivered immense value – we really couldn’t be happier” – Anna Karlen, Head of Marketing.