Matter Of Form appointed Strategic Brand & Design Partner for Heathrow West & the Arora Group

1 year ago  •  By  •  0 Comments

Matter Of Form (MOF) is delighted to announce our appointment as the Strategic Brand and Design Partner for Arora Group’s bid to deliver and operate a new terminal on the western boundary of Heathrow Airport, starting with a Stage One consultation in 2019.

Founded in 1999, The Arora Group manage a diverse portfolio of landmark facilities across some of the nation’s key business locations, including business and hospitality facilities at Heathrow Airport. They have partnered with internationally recognised brands to deliver consistently high service levels and platforms for sustainable growth and have worked alongside airlines at Heathrow Airport for over two decades. The Arora Group is conducting a Stage One consultation on proposals to deliver and operate a new terminal on the western boundary of Heathrow Airport. The new terminal to the west of Terminal 5 would provide increased passenger capacity of between 45 and 50 million passengers per year, and also support at least an additional 260,000 air transport movements per year to be provided by the Northwest Runway.

Our appointment as Brand and Creative Partner for the Heathrow West Consultation.

Heathrow West has appointed MOF as its brand and creative partner. We will be designing an identity as well as a national advertising campaign to build public awareness and communicate the core messages around Heathrow West and the Stage One consultation.

Regarding the appointment, Fred Moore, COO, Matter of Form Group said “It is very exciting to engage with Arora Group and Heathrow West for a project of this importance and stature, we look forward to fully supporting them in coming months.”

Carlton Brown, CEO of Heathrow West, said “There is a once-in-a-generation opportunity to get the Heathrow expansion right and we want to secure the benefits that can be achieved by introducing competition. We are pleased to have Matter Of Form on board to bring our vision to life and take it to the public who stand to benefit.”

About Matter of Form

At MOF we’re passionate about creating exceptional brand-led experiences for the travel, property and hospitality sectors, leveraging our knowledge, design methodologies and the latest in what technology has to offer in terms of human interactions and business efficiencies.

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If you’d like to discuss how Matter Of Form partner to provide strategic design and tech services, please get in touch via [email protected] to arrange a time to speak with our team of consultants or visit For Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director: [email protected]

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