Newly Appointed Holly Selby Joins FORM Commerce as Project Manager

3 months ago  •  By  •  0 Comments

FORM Commerce has announced the appointment of Holly Selby as Project Manager, in a strategic role focused on delivering value for the agency’s category-leading enterprise brands. 

In her role, Holly will work across all departments in the agency to support clients with their digital platform development and marketing strategies, as well as oversee the delivery of technical work.

Holly has forged a digital career in fashion and homeware retail, most recently having led the launch of a brand new e-commerce marketplace for the Affordable Art Fair – also a former client of FORM Commerce. Having client-side experience of implementing digital strategy within a complex business model means she will bring a commercial approach alongside rigorous efficiency and attention to detail. Holly is also undertaking an MA in Arts & Cultural Enterprise at Central St Martins where her research thesis focuses on the topic of digital transformation within the arts and cultural sector. 

Commenting on the appointment, Holly said “I’m delighted to be joining the FORM Commerce team at such an exciting time for the business. With a roster of fantastic clients and a forward-thinking approach to digital strategy, I am excited to see what we can achieve in collaboration with our partners. Working within the award-winning Matter of Form Group is a great honour, and I’m thrilled to be joining as the organisation continues to push the boundaries of digital innovation and thought leadership.”

Scott Thomas, Managing Director of FORM Commerce, commented “We are thrilled to welcome Holly to the team at this exciting time for the business. It’s a wonderful testament to the agency that she joins us from one of our very own clients. Using her expertise and enthusiasm, we are able to further support enterprising brands looking to flourish in an increasingly competitive digital world.” 


About FORM Commerce 

FORM Commerce, part of the Matter Of Form Group, is a retail consultancy and eCommerce delivery firm with a sector focus on high-end fashion and lifestyle brands.

The company work on an ongoing basis with the likes of Tangle Teezer, Rug Company, The School of Life, OHMME, Banham, New Craftsmen, Shanghai Tang, Lazy Suzan and Borough Kitchen.

About Matter of Form Group

Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

If you’d like to discuss how the Matter Of Form Group partner to provide strategic design and tech services, please get in touch via [email protected] to arrange a time to speak with our team of consultants or visit www.matterofform.com.

For Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director: [email protected].