Brand Interactions Agency Matter Of Form, were approached by Richmond-based The Petersham Group, specialists in the sphere of luxury lifestyle and property, to build a creatively driven and successful partnership in order to form a cohesive brand style and message across all angles of the Petersham platform and web offerings.
The Petersham Group encompasses a luxury group of family owned businesses, run largely from a central base in Richmond, West London. The Group includes Petersham Nurseries, Petersham Properties, Petersham Playhouse and Petersham Cellar, which bring fine dining, garden supplies, luxury homes, the Arts and Italian wines to London and beyond.
The partnership between The Petersham Group and Matter Of Form is fully integrated, and includes web design, social media and customised eCommerce platforms.
For Petersham Nurseries, Matter Of Form worked with owners the Boglione family to redesign their popular and well-known website in order to implement a new, state of the art CMS system, as well as an integrated eCommerce platform, booking system and payment gateway for the retail branch of the Nursery and its shop and restaurant. Maintaining the heritage and family history of both Petersham Nursery and the Petersham name was a huge priority for all parties, and Matter Of Form worked closely with The Group on all aspects of design and implementation.
Petersham Cellar, a newly founded high-end wine import and distribution business set up by Lara Angelica Boglione and Giovanni Mazzei, was brought to Matter Of Form in its earliest stages, allowing the agency and the owners to work together from the very beginning in order to create and design an e-commerce website that truly reflected Boglione and Mazzei’s ongoing vision for the brand. Matter Of Form were able to use original designs, photography and content from the wine producers and grape growers themselves in order to create a complete and sincere fine wine experience for all users and consumers.
With scope to continue the professional relationship as each Petersham brand grows and diversifies, Matter Of Form are looking forward to developing their partnership with The Petersham Group in the near future.