Matter Of Form X GDR Creative Intelligence – A Brave New World of Hospitality

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Last Thursday, Matter Of Form were delighted to partner with GDR Creative Intelligence to present ‘Through the Looking Glass: A Brave New World of Hospitality’ breakfast event at The Ivy Market Grill with the likes of TUI, One Fine Stay, Point A Hotels, Taj Hotel and Belmond attending.

At MOF, we have a deep-rooted passion as well as lots of experience in the hospitality and travel industry. The sector is fast growing, it provides exciting branding and digital opportunities to transform the customer experience. The event was aimed at uncovering examples and insights into how to do this effectively.

Kate Ancketill, founder and CEO of GDR, provided insight into hospitality in the age of the digital consumer through a number of different case studies. Her insights included: the concept of being ‘alone together’, the power of physical spaces to give a brand substance, definition and room to grow as well as how digital behaviours can create new opportunities for physical spaces.

Anant Sharma, CEO of Matter Of Form Group, offered his expertise and guidance on how to succeed within the sector through user-centric branding approaches, leveraging ‘non-owned’ services to increase brand value and data/technology driven personalisation.

Hospitality Panel Discussion

Q&A with MOF’s Anant Sharma, GDR’s Kate Ancketill & David Dalrymple-Pryde…

The presentations were concluded by a dynamic panel discussion with Kate, Anant and GDR’s innovation strategist, David Dalrymple-Pryde. There was great engagement across the audience and plenty of questions.

If you would like to read more about MOF’s vision and recommendations for the hospitality sector, download a copy of our latest thought leadership pieces ‘The Future of Adventure and Exploration’ and a report on the convergence of hospitality, retail and the arts, ‘Eat Stay Shop’.

We would be delighted to discuss any of the content and explore how we can put some of our insights into action. Please get in touch via [email protected] and we will arrange a chat with a member of our strategy team.


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About Matter of Form Group
Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

If you’d like to discuss how the Matter Of Form Group partner to provide strategic design and tech services, please get in touch via [email protected] to arrange a time to speak with our team of consultants or visit www.matterofform.com.For Press and Media enquiries, please contact Emma Blackmore, Group Marketing Director: [email protected].


Also published on Medium.