Located across some of the world’s most exclusive destinations – Gstaad. Megève, Crans-Montana, Courchevel. Geneva – Ultima Collection comprises hotels, villas, retreats, spas, clinics and residences that boast the exceptionally high, human service expected by discerning clientele.

With a hospitality experience that surpasses notions of traditional luxury, Ultima Collection needed a brand refresh to match. In early 2024, they engaged Matter Of Form, Navigator and Perowne International to relaunch the Ultima brand, in line with the business’ new vision and growth ambitions.

As Matter Of Form takes on the brand foundations and experience transformation, Navigator will execute Ultima Collection’s 360° marketing strategy leading up to and post-launch while Perowne International will lead on PR efforts.

In April, consultants from both MOF and Navigator spent time with Ultima Collection stakeholders across their destinations in the French Alps and Geneva, integrating and immersing themselves within the offering as well as the business’ wider vision.

Currently wrapping up the brand strategy and architecture workstreams, the team will shortly craft Ultima Collection’s new visual identity before moving into UX and UI design for the digital experience with a goal to launch later this year.

Matter Of Form is a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands. To partner with our team, get in touch via hello@matterofform.com and speak to one of our consultants about what’s next.