Matter Of Form appointed by leading real estate developer DLF to deliver the brand development of luxury residences The Grove.

DLF is the largest publicly listed real estate company in India, with residential, commercial, and retail properties in 15 states and 24 cities.

Founded in 1946, DLF has played an important part in the urban development of India and economic progress during a time of major growth, regeneration and pivotally,  gaining independence from British colonial rule. DLF aspires to continue building the future of India with sustainability, safety, diversity and inclusion at the core of its developments – creating new communities, destinations and transforming quality of life for society at large.

DLF’s latest luxury homes development The Grove is nestled in the heart of Gurgaon, the industrial and financial hub of North India. The Grove needs further brand development to better position itself as a prime luxury investment opportunity within the market. Through our partnership we will deliver strategic and visual guidelines following a deep discovery phase, key stakeholder interviews and competitor reviews.

Fred Moore, COO of Matter Of Form, commented on the appointment, "We’re fascinated by the art of destination design, and we are excited to partner with leaders in the field DLF on their latest projects defining the urban communities of tomorrow in India."

Check out our latest article on the art of placemaking and some of our recent work in the property industry. 

If you'd like to discuss how we partner with timeless luxury brands to provide brand strategy, digital experience design and innovation consultancy, please get in touch via hello@matterofform.com to arrange a time to speak with our team of consultants.