Developing and refining a timeless luxury brand is vital to even the most established names. We do so through a framework balancing brand & conversion, with precision and without pretension, to cut through the noise and carve out a place in the mind.
SERVICE Nº1
Luxury Brand Development
OUR PHILOSOPHY
Why do some brands fade, whilst others become timeless?
It’s because timeless brands are guided by a founding spirit - a strong idea that sits at its core, enabling the business to adapt to change with authenticity.
We help brands to find, define or refine these ideas. And we do it with an understanding of how these distinctive thoughts should lead to distinctive experiences across touchpoints. We do it with a level of design craft that connects with discerning customers. and we do it by involving key stakeholders in the creation of the idea, so everyone can get behind it.
Brand Development / Wilderness
Our Brand Development Process
01
Brand Immersion
Understanding what makes you tick through research, interviews & workshops reviewing the market before developing early brand territories.
02
Brand Strategy
Developing your unique positioning, values, personality and manifesto by which you will live and breathe.
03
Naming & Verbal Identity
Choosing the perfect name to embody your new brand while developing a tone of voice and messaging hierarchy that will resonate with your target audience.
04
Visual Identity
Defining, directing and developing a refined visual look & feel, creating every asset you'll need to launch and expand your brand.
05
Brand Collateral Design
Applying your new visual identity to impactful brand materials, from print assets to private jets.
06
Brand Media
Directing, producing, refining and delivering any final media assets, from short-form video content and photography to art directed campaigns.
LATEST NEWS & INSIGHTS
A selection of vibrant thinking and brand insights across every luxury vertical, from editorial pieces to monthly trend reports.
The Power of Brand Positioning
Luxury That Lasts: Six Tenets for Timelessness
Irrational Loyalty & The Alchemy of a Cult Brand
Illuminating the Next Generation of Luxurians
Hedonic Escapism: Crafting Luxury Moments at Music Festivals
Luxury Brand Experience: The Art of Attracting Increasingly Nuanced Audiences
What Contemporary Members’ Clubs Tell Us About Modern Membership
3 Key Considerations for Branded Residence Strategy
Accelerating Modern Automotive Brands
Brand Spirits: Liquor as a Luxury
The Luxury Report 2024
5 simple rules for creating a digital-first brand in 2021