Matter Of Form Group, an award-winning group of agencies, announces a joint venture with Worldfixer, the global network of producers, fixers, crew and creatives. The two companies are taking 50% ownership of Fixation, a content creation company who specialise in global production for a broad range of brands.
Founded by Mike Garrod, also the founder of World Fixer, the beating heart of Fixation is a network of over 12,000 producers, crew and creatives in 130 countries, managed by an in-house production team with experience across advertising, branded content, TV and social. Fixation’s passion lies in telling great stories, beautifully. Via their network, they are able to produce almost anywhere and are just as comfortable in high-end studios as remote locations or difficult environments. The Fixation team work across 120+ projects a year for some of the best-known brands and media outlets globally.
Fixation brings together the global network and reach of the World Fixer network, and the creative and strategic expertise of the Matter Of Form Group. The joint venture provides Matter Of Form’s clients with access to crucial creative content capabilities.
Fred Moore, COO of Matter Of Form Group, commented: “I am delighted to have Fixation join the Matter Of Form family. Our clients will benefit from their wide experience in creative content, as well as their unique global network of talent. Having worked with Mike for a number of years, I look forward to supporting his further success.”
Mike Garrod commented: “Joining forces with Matter Of Form perfectly compliments our view of where production needs to go. As brands strive to produce more, better quality, borderless content they need partners who can offer a range of services and integrate with their existing capabilities. Through this venture we will not only be able to offer high end film, stills and social campaigns globally but will have the added creative support and strategic insight that comes with an award winning agency.”
Matter Of Form is passionate about creating exceptional brand-led experiences, combining world-class creative with astute commercial acumen to develop eCommerce and marketing strategies for category-leading brands.
To find out more about Matter Of Form’s content capabilities, please get in touch via [email protected] to arrange a time to speak with our team of consultants.