What We Do
Working with category-leaders looking to innovate or transform, we design routes to meaningful business change.
Since 2009, we’ve partnered with founders, owners and c-suites all over the world to realise their most valuable opportunities.
Our Services
Orb Solid
Brand Development
Defining a distinctive positioning, principles and expression for esteemed brands looking to cut through the noise with a clear point of difference.
Orb Solid
Orb Gas
Future State Design
Choreographing the vision and future CX for brands seeking internal alignment to design what’s next, visualised through the eyes of their audience.
Orb Gas
Orb Liquid
Experience Transformation
Designing every touch point across brand, digital and content for teams ready to transform their experience end-to-end.
Orb Liquid
What Impact Can Look Like
The Edge Over the Competition
Routes to Unexplored Markets
Increased Revenue & Profit
Enhanced Customer Engagement
Heightened Investor Return
Cost Savings
Optimised Delivery Process
The Eye of a New Generation
Faster Communications
Happier Employees
Strong Customer Retention
Better Service
Our Annual Retrospective
A selection of our best work from the last twelve months – across brand, digital, CX and innovation, for category leaders in travel, hospitality, retail, architecture, space exploration and beyond.
Featured Engagements
Full Client List
Dorchester Collection
Dorchester Collection
Dr Martens Logo
Dr. Martens
ZHA Logo
Zaha Hadid Architects
Nespresso
Nespresso
Belmond
Belmond
Lux (1)
LUX
Accor
Accor
Wilderness (2)
Wilderness
What The Luxe
Critical of the excess of traditional luxury, What The Luxe is a podcast designed to debunk convention, reframing the conversation with an enviable line-up of industry leaders.
Hosted by Matter Of Form CEO Anant Sharma and CCO Fred Moore, the pair take turns welcoming a different guest each episode to look at luxury through a new lens. Available wherever you get your podcasts.