Luxury Design Consultancy
Experience Transformation
With so many moving parts, luxury brand experiences can often feel fragmented, alienating platforms or audiences in the race to conversion.
Balancing business interests with vision and story, our teams design each or every channel – from micro to macro – across brand, digital and content, to preserve craft and perceived value.
For those ready to transform, every interaction matters. Discerning audiences demand more. Intuitive designs, dynamic platforms, compelling journeys. Each distinctive in their own right, with enough story to make the brand sing.
Unlocking Better States
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A Balance of Brand & Conversion
By working in multi-disciplined teams, we strike the balance between brand and conversion, dynamically adjusting priorities as we deliver – minimising risk.
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Channel Agnostic Continuity
The best experiences are woven together by a red thread, present no matter the platform. Brand continuity through subtle innovation.
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Differentiation Beyond Sector
With seas of sameness across every vertical, the lines between sectors are blurred, offering opportunities to capture new audiences and markets.
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Experts in their craft, our multi-disciplinary teams collaborate across brand, design and creative to make lasting change for our clients.
Heuristic Experience Review
Digital Experience Design
Web & App Development
Product & Service Innovation
Photography & Video Production
Brand design, consulting and digital experience for Belmond.
Our Approach
When creating an experience for a luxury marque or craft-led brand, an ‘uncomfortable’ tension is often ignored – the need to balance a brand’s desire for bold creativity and storytelling, with a business’ need for ‘conversion’ and performance-oriented thinking.
Addressing this tension is fundamental to how we construct every project team, combining creative and visionary thinkers with those focused on architecting and building to ensure harmonious expressions of brand and business interest at every turn.
Our Design Work
Our Annual Retrospective
A selection of our best work from the last twelve months – across brand, digital, CX and innovation, for category leaders in travel, hospitality, retail, architecture, space exploration and beyond.
When every touchpoint resonates, loyalty follows. Let's connect yours.
Related News & Views
Luxury Commentary
Transforming Luxury Into Legacy: Why ‘Timeless’ Is Always Our Goal
Luxury Commentary
We’re a business fixated on the idea of ‘form’. The principle that the concept of a thing, if powerful enough, can last well beyond any single shape it may take. It’s why we challenge words like luxury and instead talk about ambitions of timelessness.
Brand & CX
Luxury Brand Experience: The Art of Attracting Increasingly Nuanced Audiences
Brand & CX
Gone are the days of passive audiences, where each and every person could be neatly slotted into a one-dimensional persona. Unfortunately for luxury marketers and strategists everywhere, the ultra-high net-worth individual of the twenty-first century is not one person. Sharing a wealth bracket does not reconcile every other facet of identity into a singular figure. It’s never going to be that easy.
Luxury Commentary
The Luxury Report 2024
Luxury Commentary
Our annual outlook on the state of luxury, in our present moment and the long term. Framed by three movements flexing the market, from the fall of status to AI, automation and the brand multiverse, this report captures our take on it all, powered by studio-wide insights and sector-wide research.