To kick off, MOF COO Fred Moore ran through several currents enlivening the international travel space, from maximalism and hedonistic hospitality to conscious and virtual tourism, before TONG Partner & Strategy Director Jenny Zhang broke down four drivers — revenge travel, reconnection, rebellion and escapism — pushing China’s surging travel sector.

A really insightful session, topped off with some great Q&A on things like the Gen Z/Alpha audience split and AI’s place in travel & hospitality.

Watch the full webinar below.