What The Luxe S1E8: ‘Integrity Over Growth’ — A Call To Action for Luxury Hospitality with Julia Perowne, Founder & CEO of Perowne International
1 May 20232 Min Read
A long-time friend of Matter Of Form and all-round luxury industry ace, Julia Perowne gives What The Luxe a glimpse of her innate sense of what makes a hotel special, some guidelines on what an exquisite hotel proposition looks like and why she is another hater of the term ‘luxury’.
Sitting down with MOF COO and What The Luxe co-host Fred Moore, Jules Perowne possesses years of experience in the complex arena of international luxury hospitality, and is one of the most sought-after consultants on the planet. From Oetker Collection to Six Senses to Raffles Hotels & Resorts, Jules and her company Perowne International work with the best of the best.
Alongside fascinating insights and amusing anecdotes, Jules enlightens Fred on what not to do when it comes to crafting a distinctive hotel proposition, why the word ‘luxury’ doesn’t do it for her and the power of prioritising integrity in an industry obsessed with growth.
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