What The Luxe S2E7: Don’t Hate The Player with Perla Bloom, Global Strategy Lead at Electronic Arts
1 Oct 20232 Min Read
Despite being the world’s largest media category valued at $336 billion, the gaming sector is often overlooked by luxury with ‘innovation’ relegated to branded skins and avatars. The lacklustre performance of luxury brands in gaming spheres begged for a to-the-point conversation about its value. Enter Perla Bloom.
Perla joins Matter Of Form’s Head of Marketing Juliet Watkin-Rees for the first team-hosted episode of What The Luxe. As Global Strategy Lead at Electronic Arts, having worked across The Sims, Battlefield and more indie titles like Wild Hearts, Perla’s perfectly positioned to bridge the presumed chasm between the worlds of gaming and luxury.
Together, the two talk everything from narratives in and around gaming, widespread misconceptions and stereotypes to virtual reality, the metaverse and more – all underpinned by a call for brands to value players just as much as they value traditional media audiences.
Listen now on Spotify or Apple Podcasts.
If you enjoyed this episode, make sure to hit follow & subscribe on your preferred platform to find out about new episodes the minute they drop.
Design
Tech & Innovation
Podcasts