The impressive new London property consists of over 200 guest rooms, with a further 43 suites; including one signature Pan Pacific Suite located on the entire 19th floor. Their curated range of restaurants and bars bring the true flavour of Singapore to the bustling capital, giving guests an authentic escape from London life. The hotel will epitomise the graceful hospitality synonymous with the Pan Pacific brand worldwide.

Matter Of Form is honoured to have been commissioned to devise and execute the social media launch campaign for Pan Pacific London. Our Social Media team have been working closely with Pan Pacific London’s UK Digital Marketing Team - to devise and execute a bespoke 360 social media campaign, designed to increase the hotel’s brand awareness in the UK market. 

The campaign, currently live, will see Matter Of Form conceive an ownable campaign narrative, executed across paid and organic social media activity. Our full scope of support includes; creative ideation, campaign planning, asset creation, influencer marketing, ads management, UGC campaign management, competition management and campaign reporting.

Matter Of Form’s Head Of Social Media, Rachel Clay, commented on the appointment; ‘We are so proud that the Pan Pacific London team chose to partner with us for their launch campaign. It’s such an honour to have both our experience in the hospitality industry, as well as our UK market understanding recognised by one of the leading luxury hotel and resort brands in Asia. We have been very much looking forward to the campaign launching, and playing our part in firmly establishing Pan Pacific London as the hotel of choice for discerning guests visiting the City.’

To find out more about our Social Media Marketing Services, and to discuss how our dedicated luxury brand approach could support your business goals, please contact our Head of Social Media Rachel Clay via [email protected].