September’s Top Reads

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Each month, Matter Of Form’s founder and CEO, Anant, curates his favourite reads. This September spans the finest in the coverage of WeWork IPO valuation slash, drinkable weed, a cynical take on a disintegrating NYC high street offset by a roundup of the finest in DTC success stories... and the world’s worst volume slider.

The great WeWork fraud

Pertinent for us. We hosted a fantastic event this month with Chris Choa (Principal of Urban Planning at Aecom) and Bert Broadhead (“Building our Future” podcast) on the future of living, working, transport and city design. And of course, WeWork (and its valuation) featured. If you fancy one massive rant on Adam & Miguel, look no further.

The fate of boho-consumerism

A great read on the collapse of the New York High Street, as written in response to the recent news of Barneys’ bankruptcy, and a lament on stores like Dean & DeLuca. When shopping felt like art.

A budding new industry?

We seem to speak to another CBD based startup at least once every two weeks. And with good reason: it’s a huge growth industry. Drinkable marijuana, on the other hand, is not something I’d even considered. The Verge’s take on big bets from InBev, Molson Coors and Constellation makes for a lighthearted, gonzo read.

The finest in DTC case studies.

This is a long read, but a must for anyone in retail. A brilliant appraisal of the finest in DTC success stories, their background and founding premise. From Harry’s to Allbirds, Bonobos, Barkbox, Casper and beyond…

And for some general comedy…

A bunch of bored UX designers took it upon themselves to make the worst volume control interface in the world. 


About Matter of Form Group
Established in 2018, the Matter Of Form Group is a collection of four award-winning agencies united and bound together by a common set of ideas and values centred around the mantra ‘Make Change Effective’.

The group consists of Matter Of Form, FORM Commerce, Diffusion Digital and Experience Haus with clients spanning the property and real estate, retail, travel and hospitality, wellness, lifestyle, third sector, B2B sectors and beyond. Some of these brands include Aman Resorts, Belmond, Cadogan Estates, Corbin and King, Landmark Properties, Mary Katrantzou, Monique Lhuillier, Shanghai Tang, Shangri-La, The Rug Company, UNICEF, World Economic Forum, Karen Millen, Breitling, Savitri Foundation, Joel Robuchon, Lindblad Expeditions, The Collective, The School of Life & Thanos Hotel Group.

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