Luxury Design Consultancy
Brand Development
Luxury brands often rest on the laurels of an exceptional product, yet lack a clear market positioning or identity system; limiting growth and decreasing ROI across the business.
Our teams define the distinctive positioning, principles and expressions for both emerging and established luxury brands who are looking to craft a clear point of difference.
For category-leading businesses, brand is the foundation on which to build success; to carve out a place in the mind of discerning clientele. In a world agnostic to platform, it is the keystone to relevance, distinction and value.
Unlocking Better States
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A New or Improved Brand
A strong brand unlocks creativity and confidence – enabling companies to build better service cultures and increase customer loyalty.
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Value Beyond Product
In saturated markets, brands are more than the product they sell. Investing in both from the beginning builds value, streamlining growth into new markets.
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A Place In The Mind
A breakaway from sectors plagued by homogeneity to win space in the busy minds of discerning consumers.
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Experts in their craft, our multi-disciplinary teams collaborate across brand, design and creative to make lasting change for our clients.
Brand Strategy
Naming & Verbal Identity
Visual Identity
Art Direction
Creative & Campaign Strategy
Brand Rollout & Guardianship
Brand development, visual identity and experience design for Zaha Hadid Architects.
Our Approach
Why do some brands fade, whilst others become timeless?
It’s because timeless brands are guided by a founding spirit - a strong idea that sits at its core, enabling the business to adapt to change with authenticity.
We help brands to find, define or refine these ideas. And we do it with an understanding of how these distinctive thoughts should lead to distinctive experiences across touchpoints. We do it with a level of design craft that connects with discerning customers. and we do it by involving key stakeholders in the creation of the idea, so everyone can get behind it.
Our Brand Work
Our Annual Retrospective
A selection of our best work from the last twelve months – across brand, digital, CX and innovation, for category leaders in travel, hospitality, retail, architecture, space exploration and beyond.
Influence starts and ends with clarity. Let us crystallise your distinction.
Related News & Views
Design
The Simple Art of Human-Centred Design
Design
In a deafeningly noisy world, brands are feeling the need to overcomplicate – oversaturating markets with convoluted methods to connect; forgetting that, when we strip everything back, humans are fundamentally simple beings.
Luxury Commentary
The Luxury Report 2024
Luxury Commentary
Our annual outlook on the state of luxury, in our present moment and the long term. Framed by three movements flexing the market, from the fall of status to AI, automation and the brand multiverse, this report captures our take on it all, powered by studio-wide insights and sector-wide research.
Luxury Commentary
Transforming Luxury Into Legacy: Why ‘Timeless’ Is Always Our Goal
Luxury Commentary
We’re a business fixated on the idea of ‘form’. The principle that the concept of a thing, if powerful enough, can last well beyond any single shape it may take. It’s why we challenge words like luxury and instead talk about ambitions of timelessness.