Matter Of Form launches Future of Adventure at the Shangri-La Annual Inner Circle Dinner

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Matter Of Form officially launched our latest report on The Future of Adventure and Exploration at The Shangri-La Hotels and Resorts Annual Inner Circle dinner on Monday the 5th of November hosted at The Shard.

At MOF we are deeply passionate about the travel sector and the innate wanderlust in us all.  ‘Future of Adventure’ delves into the often contradictory key trends regarding modern travel and offers strategical recommendations to tackle the paradoxical landscape industry experts face today.

Aimed at bringing together business leaders in travel and hospitality, the Annual Inner Circle was the perfect forum to discuss our research and findings with 30 CMOs.

The evening was incredibly insightful. Helen Job, Matter of Form’s Future and Cultural Insights Lead presented our report after a delicious three course meal paired with wonderful wine. There was a balanced debate from hoteliers, travel operators and other industry veterans.

Needless to say, the presentation sparked fascination with the topic and insightful questions were repeatedly asked by the dinner attendees. The feedback we have received has been extremely positive and we are proud to present the report more widely to the market. A download link is available here.

We would like to thank Greg and his team at The Shangri-La immensely, and Qatar Airlines for hosting us for such an entertaining and productive evening. If you wish to discuss any of the content in the Future of Adventure and Exploration report or get our thoughts on how to put some of our insights into action, please get in touch via [email protected] and we would be delighted to have a chat.

Matter Of Form’s Future and Cultural Insights Lead, Helen Job, explained the findings of the publication and highlighted the key trends in modern adventure.


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