Luxury Design Consultancy
Future State Design
Innovation is the lifeblood of the strongest luxury brands, yet often, marques confuse what’s new with what’s next. Initiatives are enacted in siloes, journeys feel disjointed and the paradigm of value is broken.
Orienting teams around a north star, we choreograph brand vision with future CX to map tomorrow—visualised through the eyes of your audience.
For brands with a legacy to honour, what you design next can be the difference between longevity or stasis. While luxury loves to complicate, mapping the future experience provides a clear path forward. One vision, exponential buy-in.
Brand Interactions™
Our proprietary framework for meaningful innovation, Brand Interactions™ maps a brand’s end-to-end CX to pinpoint creative opportunities for engagement.
It is how we envisage, script and animate the future of a brand’s experience. How we combine a deep dive into brand archives with an understanding of culture today. How we conceive what’s next by looking at what has been. So when organisations need to evolve, they have tangible, feasible ideas to carry out, still in line with business vision and brand truths.
Unlocking Better States
Icon 1 (3)
A Future-Proof Business Strategy
A clear roadmap for growth to heighten internal alignment and focus, increase loyalty, de-risk delivery and set businesses up for their most fruitful future.
Icon 1 (3)
Icon (4)
Buy-In Across The Board
The interactive vision unites teams under a north star, giving purpose and meaning to what they design next. So everyone can get behind it.
Icon (4)
Icon 2 (3)
Innovation Without Gimmick
Tangible, actionable ideas with substance, driven by a deep understanding of people, markets and culture today. Informing what we create tomorrow.
Icon 2 (3)
Experts in their craft, our multi-disciplinary teams collaborate across brand, design and creative to make lasting change for our clients.
CX Research & Diagnostic
Brand Interactions™ Mapping
Touchpoint Ideation & Prototyping
Future State Scripting & Visualisation
Trends & Insights
Brand design, consulting and connected communications for The Dorchester Collection.
Our Approach
Brands are built in the mind. The sum of all their parts — of every interaction made with a person.
We visualise them in a way that studies every element, telling a story through touch points, powered by pragmatic understanding and technical expertise. Only with this kind of contextual consideration can we find meaningful points to innovate to ensure longevity and future value for our client’s experience.
Combining a deep dive into brand archives with an understanding of culture today, we envisage, script and animate a design vision for future CX – so when an organisation needs to elevate, they have tangible, feasible ideas to carry out, still infused with brand, story and craft.
Our Innovation Work
Our Annual Retrospective
A selection of our best work from the last twelve months – across brand, digital, CX and innovation, for category leaders in travel, hospitality, retail, architecture, space exploration and beyond.
Legacy thrives when your vision is clear.
Related News & Views
Luxury Commentary
Transforming Luxury Into Legacy: Why ‘Timeless’ Is Always Our Goal
Luxury Commentary
We’re a business fixated on the idea of ‘form’. The principle that the concept of a thing, if powerful enough, can last well beyond any single shape it may take. It’s why we challenge words like luxury and instead talk about ambitions of timelessness.
Luxury Commentary
The Luxury Report 2024
Luxury Commentary
Our annual outlook on the state of luxury, in our present moment and the long term. Framed by three movements flexing the market, from the fall of status to AI, automation and the brand multiverse, this report captures our take on it all, powered by studio-wide insights and sector-wide research.
Design
The Simple Art of Human-Centred Design
Design
In a deafeningly noisy world, brands are feeling the need to overcomplicate – oversaturating markets with convoluted methods to connect; forgetting that, when we strip everything back, humans are fundamentally simple beings.