Design What's Next
Lou
Lou

Consulting

Louise Earl

As Business Director, Louise leverages her 15+ years of experience to expertly lead on key client accounts and growth opportunities and deliver meaningful value to our partners. Specialising in luxury hospitality, Louise heads up our many projects with Accor including Fairmont Hotels & Resorts, Sofitel and Pullman as well as MOF’s partnership with the legendary Dorchester Collection and Zaha Hadid Architects.

Having played competitive sports from a young age, Louise buzzes off channelling that spirit into winning new work, staying ahead of the competition and hitting every target that comes her way. 

Previously with Publicis Sapient and Razorfish, Lou has worked with a number of clients from Unilever to Samsung, One & Only and Michelin across an array of projects spanning brand strategy, user experience, creative design, media, technical builds, content production. At Matter Of Form, Lou specialises in luxury hospitality and has worked across the legendary Dorchester Collection, Fairmont, Sofitel and Pullman as well as Dr. Martens, Zaha Hadid Architects and more. All the while fuelling new business, account growth and stakeholder engagement on both sides of every partnership she leads.

Expert in These Subjects

Luxury Hospitality

New Business & Growth

Stakeholder Relationship Management

Account Leadership

Negotiation

Consultancy

T-Shaped Project Experience