Founded in 2004, VistaJet revolutionised business aviation by pioneering a new way to fly: access to a global fleet without any of the responsibilities of owning an aircraft. An unparalleled cabin experience flying into and out of the hardest-to-reach destinations. 

To date, VistaJet passengers have flown to over 2,400 airports in 96% of the world's countries, making it the first and only global aviation company. This, in turn, made it our pleasure to welcome Vistajet's CMO Matteo Atti to What The Luxe, bringing our listeners behind the curtain of one of the world's most fascinating and talked-about industries. 

With extensive experience at the nexus of brand, marketing and luxury, Matteo knows first-hand how diverse the ultra-high net worth audience is. Combined with the psychological complexity of marketing private aviation, one must almost speak a different language in order to appeal. 

Throughout the episode, Matteo speaks to changing notions of luxury in an industry that beckons disruption, as well as the complexities of the on-demand pricing dynamic, creating localised experience on a global scale and how the real product in private aviation is the promise of being there. 

Listen now on Apple Podcasts or Spotify you get your podcasts or watch the studio edit on YouTube.

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