In an exploration of innovation that honours tradition, we welcome one of the co-founders of Maeving, Seb Inglis-Jones to What The Luxe. Their journey from a shared concern about climate change to creating electric motorcycles that capture the soul of classic British design reveals the delicate art of evolution in the world of mobility.

Seb navigates us through Maeving’s distinctive approach—drawing inspiration from China's electric revolution while remaining steadfast to design heritage that motorcyclists revere. The conversation unfolds to reveal not just a business strategy centred on direct-to-consumer relationships, but a philosophy that transforms the mundane act of commuting into "the most joyous time of the day."

What emerges is a vision beyond mere transportation—a sensory experience where the absence of engine rumble creates a new form of connection between rider, machine, and environment.

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