Design What's Next
Podcast Banner

What The Luxe S4E9: Soft Power, Cultural Capital & British Luxury with Helen Brocklebank, CEO of Walpole

1 Apr 20252 Min Read

In this episode, Helen shares her perspective on how craftsmanship, heritage and storytelling converge to create a form of ‘quantifiable soft power’ shaping how British culture is perceived around the world. We discuss the current state of the industry, from the complexities of the UK’s investment climate to Walpole’s commitment to nurturing the next generation through its Brands of Tomorrow programme.

Aggregator Image Wide Campaign 2

She also reflects on her own path from luxury publishing to leading one of the sector’s most influential institutions, offering thoughtful insights into leadership as a creative practice, the value of coaching, and the enduring sense of community that defines British luxury.

Listen wherever you get your podcasts - on Spotify, Apple or watch the full episode on YouTube

Podcasts

Published by:

MOF Team

We are a design consultancy specialising in brand strategy, CX and digital innovation for timeless brands.