For future-first clientele, digital touchpoints are more important than storefronts. With thought, clarity and creative vision, we design timeless luxury user experiences that embody brand, fulfil function and transcend monotony in an oversaturated digital world.
SERVICE Nº2
Digital Experience Design
OUR PHILOSOPHY
When creating a digital experience for a prestige marque or craft-led brand, an ‘uncomfortable’ tension is often ignored – the need to balance a brand’s desire for bold creativity and storytelling, with a business’ need for ‘conversion’ and performance-oriented thinking.
Addressing this tension is fundamental to how we construct every project team, combining creative and visionary thinkers with those focused on architecting and building. from mind to cursor to code, all ensure the web & app experiences we create are harmonious expressions of brand & business.
Widening the aperture, our Brand Interactions™ process enables our multidisciplinary teams to look at a brand’s CX end-to-end. We map areas for service improvement, additional commerce creation, and where signature moments of delight will aid brand distinctiveness.
Digital Experience Design / VSOE
Our Digital Design Process
01
Discovery
Gathering all the insights and requirements we’ll need to architect your new digital experience; across search, UX, design, tech and content.
02
Definition
Distilling those insights to develop optimal information architecture & creative direction, prioritising features and content that will have the most impact for your users.
03
UX & UI Design
Designing a digital experience that carefully balances brand & conversion, using wireframing and prototyping, before developing beautiful and fully responsive user interfaces.
04
Content Creation
Crafting dynamic copy, photography and video content to embody your brand and engage your users.
05
Development, Testing & Launch
Coding exceptional front- and back-end development on your chosen platform, followed by a thorough quality assurance and meticulously managed release process.
06
Post-launch Optimisation
Reviewing the performance of your new experience through expert data analytics, to identify and develop areas for improvement.
LATEST NEWS & INSIGHTS
A selection of design thinking and digital insights across every luxury vertical, from editorial pieces to monthly trend reports.
The Simple Art of Human-Centred Design
Luxury That Lasts: Six Tenets for Timelessness
The Nature of Design: Biomimicry & Biophilia-Inspired Innovation
The Luxury Report 2024
The Pursuit of Meaningful Innovation for Luxury Brands
Bold, Not Boring – Putting Faith Back Into Financial Services
Playing Cupid: The World of Digital Dating Apps & Experiences
A Tale of Twin Cities: How Digital Twins Dial Up Property Innovation