

CEO
Board
Anant Sharma
Anant has spent the last 14 years leading Matter Of Form – a Brand & Experience Design Consultancy partnering with timeless luxury brands. A father of two, avid DJ and producer, Anant places a ruthless focus on craft and creativity to bridge the gap between the minds of tomorrow with the C-suite of today.
A futurist, innovation enthusiast and keen advocate of developing meritocratic cultures that promote ideas and learning, Anant is also a dedicated teacher and student of behavioural design; exploring what drives us to do the things we do.
It’s a fascination he brings to all ventures; including co-ownership of design thinking school Experience Haus, lecturing as an adjunct professor in branding, CX and innovation at EHL and through his role as part-time host of What The Luxe – a podcast series designed to shun boring ideas of luxury and instead reframe timelessness as the relentless pursuit of craft.
In between causing trouble, Anant was a founding member of Eton’s eCommerce society and Editor of Arts Magazine. With a Bachelor’s in Journalism from UAL and Executive MBAs from UCL and Oxford, Anant is an eternal student. Before founding Matter Of Form, he established several other ventures; most notably, a tech business focused on fashion retail.
He’s a regular keynote speaker, having delivered talks at Walpole’s British Luxury Summit, Inhorgenta, LCC and more building on themes of human-centred design, meaningful innovation, new-age tech, healthy friction and perceived value to leading luxury and business audiences. Since April 2023, Anant has sat on the Board of Trustees for Crafts Council – the UK’s national charity for craft enrichment.
Outside of Matter Of Form, Anant moonlights as a DJ and producer, having played sets at clubs and festivals all over the world, Glastonbury included. He is also a very proud father of two; three if you include Molly – the dachshund adored by the entire studio.
Expert in These Subjects
Design
Branding
Luxury
Business Leadership
Digital Innovation
CX
Strategy
Industry Recognition
Member Board of Trustees, Craft Council
Adjust Professor, MBA, EHL
Judge, The Lovie Awards
Judge, The Webby Awards
Campaign Best Places To Work 2019, 2020, 2022, 2023, 2024

Anant Sharma, Founder & CEO, speaking at the Walpole Luxury Summit
Press & Editorial Picks

News
MOF To Distill the Spirit of Le Collectionist Into a New Strategy & Brand Identity
News
In a landscape where experience is our core currency, renowned luxury rental curator Le Collectionist transform the world’s most beautiful villas and chalets into vehicles for meaningful memories and enviable stories.

News
MOF Delivers Refreshed Digital Experience for COMO Hotels & Resorts
News
Launched in November 2022, Matter Of Form is proud to have delivered a digital experience reflective of COMO’s deep commitment to holistic wellness across the variety of locations and experiences they curate.

News
Matter Of Form Unveils a New Wilderness for World Leading Conservation & Hospitality Company
News
Spanning brand strategy, development and digital experience design, we’re proud to partner with conservation tourism trailblazer, Wilderness, to launch a distinctive brand and immersive digital experience.

News
MOF Appointed by COMO Hotels and Resorts as Experience Design Partner
News
We are delighted to announce our appointment by international luxury hotel group COMO Hotels and Resorts to architect and design their new digital experience.

News
Matter Of Form Engaged by Luxury Hospitality Brand Pan Pacific London
News
The newly opened Pan Pacific London hotel is the Pan Pacific Hotels Group’s first footprint in Europe, and will be nestled in the heart of the City, a stone's throw away from Liverpool Street Station.

Wilderness Safaris DumaTau – Linyanti, Botswana
News
Matter Of Form appointed by Wilderness to deliver bold new brand strategy and identity for Africa’s largest conservation and safari group.
News
Originating in Botswana in 1983, Wilderness Safaris has played a fundamental role in protecting and expanding the continent’s critical wilderness and wildlife. Over the past 38 years, the conservation tourism operator has offered unparalleled high-end experiences to travellers ‘in a way that lightly touched the environment, but left a big imprint on the soul.’

News
Matter Of Form appointed by D Maris Bay to architect and design their new online presence
News
Situated in a celebrated conservation area in the Datça Peninsula, the prized Doğuş Group resort is a hidden paradise - one that strikes the perfect balance of nature and luxury...

News
Digital Engagement and Brand Communication Strategy For GANHRI
News
As a non-profit human rights defence community, GANHRI is among the most extraordinary of Matter Of Form’s clients.

News
Launch of Heckfield Place: A New Endeavour In Hospitality
News
A truly luxurious country retreat, Heckfield is the epitome of Georgian elegance situated in 400 acres of idyllic Hampshire landscape.

News
Wildsmith Skin: A Vanguard Advancing The Benefits Of Natural Science In Skincare
News
Matter Of Form is delighted to announce the launch of Wildsmith Skin.