The creatives, consultants and innovators who set us apart, and the heart & soul of our business.

Anant Sharma

Founder & CEO

A futurist, innovation enthusiast and keen advocate of developing meritocratic cultures that promote ideas and learning.

Fred Moore

CCO

For the last 10 years Fred has co-run Matter Of Form - leading the company from a small group of employees to an experience design consultancy with over 70 employees working for some of the world’s most iconic brands. Fred thrives on working with both the MOF and client teams to bring the best future-facing solutions across brand, design and technology. 

Louise Earl

Business Director

Likely a girl guide in her youth, Louise is perhaps the most competitive person you’ll ever have the pleasure of meeting. Which is what makes her MOF’s perfect Consulting Director. With over 15 years of experience, Lou expertly leads key client accounts and growth opportunities to deliver meaningful value to our partners.

Alex Rodger

Head of Delivery

Alex heads up MOF’s detail-obsessed delivery team and is responsible for all things project management – something he thrives off. Always aiming to deliver maximum client value, Alex is all about asking (and answering) the right questions, providing strategic oversight across accounts and navigating complex situations with rigour and grace.

James Doughty

COO

The keystone to the company’s smooth operations and tightknit culture, James is MOF’s all-round ace when it comes to process, people and progress. With an extensive background in client services, he ensures a balance between consultancy and culture in every part of the business.

Jackie Graham

Resource & Talent Director

A people-person by nature, Jackie is the key to Matter Of Form – ensuring a warm, well-rounded team who deliver the best possible work, on time and within budget. Fusing what would typically be several different roles, Jackie takes a holistic view of the business, connecting every strand in a way that’s effective and distinctly MOF.

Marcus Dunford

Digital Design Director

One half of MOF’s creative duo, Marcus is an award-winning designer with a relentless drive to do great work. He runs Matter Of Form’s design department with Brand Director Nicole du Toit, focusing on digital, craft and CX to drive value and create globally recognised work, not only for its quality but for the change it drives for people and markets.

Nicole Du Toit

Brand Design Director

One half of MOF’s creative duo, Nicole oversees all things brand within the design department. Effortlessly cool and stylish, she acts as our primary brand guardian, fostering an environment of energy, excellence and innovation for clients, creative partners and team members alike. You could say she’s MOF’s Midas touch.

James Lees

Strategy Director

Smarter than he dresses, James heads up Matter Of Form’s strategy department and spends his time destroying clichés and enforcing a ban on bland branding. Always armed with a pen and something sharp to say, James is a natural storyteller with an innate ability to create a lot from very little.