Matter Of Form’s content work spans strategy, concept, creative, production, and performance to deliver campaigns and collateral with a purpose – bringing brand spirit to life across every touch point.
SERVICE Nº4
Campaigns & Content Production
OUR PHILOSOPHY
To us, crafting a timeless brand is about spirit – told through story and the highest standard of craft and design at every turn in the brand experience. In saturated markets, it’s also about breaking away from that ‘sea of sameness’.
That’s why the stories we create are true to life designed with the discerning consumer in mind. Whether it’s rebranding a whole collection through authentic stories, capturing the magic of live performance or helping guests imagine themselves as part of a legend, the narratives we weave between our clients and audience serve to further animate the living, breathing entity that is their brand – without kitsch or cliché.
OUR PRODUCTION PROCESS
01
Strategy & Approach
Unlocking your brand story through research, interviews & workshops to understand what content needs to do for your brand and, alongside a gap analysis of existing assets, how we get there.
02
Creative Development
Concepting the idea everyone can get behind – that will bring the brand story and strategy to life. Following sign-off, we’ll move into art direction, scripting, shot lists, storyboards and director’s treatment.
03
Pre-Production
Translating creative into detailed production requirements while keeping your team across every decision – from casting briefs and location hiring, to shoot schedules, prop buying, set design, styling and wardrobe.
04
Production
Getting all hands on set. Working closely with industry-best stylists, art departments, lighting & camera crews and any on-site client representatives, our team makes the most of every shoot day to ensure your content sings.
05
Post-Production
Making the final cut. Working with our robust roster of industry-best production partners, our creative team oversee edit, VFX, grade and sound design to get the final cut just right – and true to the original creative vision.
06
Delivery
Packaging up assets.
